GLOBAL ADVERTISING MARKET 2019 BY COMPANY, REGIONS, TYPE AND APPLICATION, FORECAST TO 2024

Mar 2019 138

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Synopsis

Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

Scope of the Report:
There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015.
The Advertising in China is mainly put on the industries, including Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods and Others. The Food & Beverage Industry is the most served, with a market share nearly 25.68% in 2015.
The global Advertising market is valued at xx million USD in 2018 and is expected to reach xx million USD by the end of 2024, growing at a CAGR of xx% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Advertising.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Advertising market by product type and applications/end industries.

Market Segment by Companies, this report covers
- WPP
- Omnicom Group
- Dentsu Inc.
- PublicisGroupe
- IPG
- Havas SA
- Focus Media Group
- AVIC Culture Co.,Ltd.
- Guangdong Advertising Co., Ltd.
- Bluefocus Communication Group Co., Ltd.
- SiMei Media
- Yinlimedia
- Hunan TV and Broadcast Intermediary Co., Ltd.
- Guangdong Guangzhou Daily Media Co., Ltd.
- Beijing Bashi Media Co., Ltd.
- Dahe Group
- China Television Media
- Spearhead Integrated Marketing
- Communication Group
- Shanghai Xinhua Media Co., Ltd.
- Chengdu B-ray Media Co., Ltd.

Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers
- TV Advertising
- Newspaper & Magazine Advertising
- Outdoors Advertising
- Radio Advertising
- Internet Advertising
- Others

Market Segment by Applications, can be divided into
- Food & Beverage Industry
- Vehicles Industry
- Health and Medical Industry
- Commercial and Personal Services
- Consumer Goods
- Others

Table of Contents

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GLOBAL ADVERTISING MARKET 2019 BY COMPANY, REGIONS, TYPE AND APPLICATION, FORECAST TO 2024

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